6 reasons to invest in Africa

The conversation about Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. That’s not news to companies that have paid close attention to the continent and invested there. The fast growing youth population, the urbanization expected to drive over 50% of Africans to cities by 2050, and Africa’s formalizing economy are all well known. These trends and…

Doing business in Africa

Trade between African countries needs to happen faster and be more cost-effective, as opportunities grow and businesses mature. “Africa is the most resource rich continent on the planet, yet the economies of Europe and the United States are still much bigger. We believe that the key to growing Africa’s economy is to remove the barriers to doing efficient business,” says Michelle Olckers, managing partner at…

Africa: World Bank Scheme to Support Africa’s Top Digital Entrepreneurs

The World Bank Group has launched a five-month business acceleration programme, dubbed XL Africa, designed to support 20 most promising digital start-ups from Sub-Saharan Africa. The start-ups will receive mentoring from international and local experts, acquire skills through a tailor-made curriculum, grow their regional visibility, and have access to potential corporate partners and investors. With support from prominent African investment groups, XL Africa will help…

How Multinationals Can Grow in the Middle East and Africa

Despite President Donald Trump’s “America first” approach to dealing with U.S. businesses investing abroad, and despite his administration’s rhetoric about the Middle East and Africa (MEA) region (e.g., strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. Since Trump was elected, Dunkin Donuts has opened its first outlet in…

Morocco- Marubeni, First Japanese Company to Obtain Casablanca Finance City Status

Casablanca- Japanese integrated trading and investment business conglomerate Marubeni obtained the Casablanca Finance City (CFC) status for their new Casablanca office, according to La Tribune Afrique. The group opened this office in order to strengthen their development in Africa. Indeed, they are present in many African countries including Cte d’Ivoire, Angola, Ethiopia, Kenya, Algeria, Nigeria, Libya, Ghana, #Mozambique and South Africa. ‘Our Casablanca office will…

AccorHotels to operate first Fairmont in Morocco

Fairmont Royal Palm Marrakech. AccorHotels has announced the signing of a hotel management agreement (HMA) with New Mauritius Hotels Limited, which will see the relaunch of an existing Morocco resort property under the Fairmont Hotels & Resorts brand by May 2017. The reflagging of the property, now named Fairmont Royal Palm Marrakech, marks a significant step for the luxury brand in Africa with its first property in…

Othmani Receives US Senator, Western Sahara Tops Priorities

Rabat – As his first official activity as Head of Government, El Othmani welcomed the US Senator William Thad Cochran to discuss the relationship between the US and Morocco. By hosting Cochran as his first guest, Prime Minister El Othmani clearly stated his will to work with the US on many critical international issues. Senator Cochran is the current senior United States Senator from Mississippi.…

Allianz named international corporation of the Year in Africa

Allianz received the International Corporation of the Year award at the 5th annual Africa CEO Forum for its outstanding growth in Africa Allianz received the ‘International Corporation of the Year award at the recent held AFRICA CEO FORUM held in Geneva 20 to 21 March 2017. “We are so honored that Allianz commitment to Africa has been recognized with this award. Allianz has been in…

Lead Generation Tips from a Pro

The ultimate success of any business to business (B2B) marketing strategy or program revolves around lead generation. How many new qualified leads resulted from your marketing efforts? How much did it cost to generate each new qualified lead? Qualified means the prospect is genuinely interested in your business, wants more information on your solutions and expects to make a purchase soon. Every B2B marketer continually…