Coca Cola plan to invest around $500m

  Coca-Cola is chasing the youth market in North Africa through diversifying its drinks offer and creative thinking on points of sale Coca-Cola’s North African headquarters, in a characterless building 30 minutes’ drive from downtown Casablanca, hardly match the image of the ‘best known brand in the world’. The marketing champion, whose global headquarters in Atlanta is a landmark in the US, does not have…

China is investing 10x more in Africa than the U.S.

In the past few years, Chinese investment in Africa has exploded. While the US currently has $58 billion worth of investments in Africa and China has $40 billion, the US’s investments in Africa have been dropping over time. Consider the fact that in 2014, the US pledged to invest $14 billion in Africa over the next decade. China pledged to invest $175 billion in the same time period, dwarfing…

6 reasons to invest in Africa

The conversation about Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. That’s not news to companies that have paid close attention to the continent and invested there. The fast growing youth population, the urbanization expected to drive over 50% of Africans to cities by 2050, and Africa’s formalizing economy are all well known. These trends and…