CEO & Group Founder
MARKETING & MATCHMAKING IN AFRICA
AFRICAN-MINDED OUTREACH AND APPROACH
Asma founded Africa Key Partners in 2016 and brings 10 years of diversified marketing experience to the firm. Asma has held executive positions at Audi, Porsche, Volkswagen, Renault, General Motors (CFAO) in Africa. She is an award-winning entrepreneur, marketer and business matchmaker with deep african expertise.
Among Africa Key Partners [AKP] clients, large multinationals such as General Electric, Hyundai, Ipsos… in different African countries: Morocco, Ivory Coast,Senegal, Nigeria, Benin, Algeria… [AKP] is a marketing & matchmaking consulting firm, helping brands to gain their foothold and grow in Africa. AKP is also a smart digital platform dedicated to Africa Matchmaking and Trade. She holds both an MBA degree from the University of Ottawa in Canada and a Master’sdegree in Marketing and Finance from Neoma Business School in France. Asma is both a Moroccan and French national and is based in Casablanca.
AKP TEAM APPROACH
We are young, but rich in professional experience, energetic, with a deep African expertise, a strong desire to connect africans and markets and empower worldwide brands in Africa. Each member makes a unique contribution to the team, based on his or her knowledge and skills. We do not apply a standard, ‘one size fits all’ methodology but determine the most effective approach on a case-by-case basis, based on a data-driven process, working with well-known experts in different sectors. This creates the necessary level of support for our proposals and ensures maximum impact.
MEDIA COVERAGE 2017